Printed Community Handout Materials: Difference between revisions

|[https://www.regionalh2o.org/sites/default/files/images/Water_Heater_Hanger_Vietnamese.pdf vi]

|[https://www.regionalh2o.org/sites/default/files/images/Water_Heater_Hanger_Chinese.pdf zh]

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| style="padding-left: 1em;" |'''Pet Safety Window Cling'''

|2022.07.20

|[https://hcpaw.portlandoregon.gov/u/97YAoR42AOnltgCi/4a204196-ff8a-496b-b27e-7f01a66fe831?l en]

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| style="padding-left: 1em;" |'''Without Warning! Comic Book'''

|[https://www.oregon.gov/oem/Documents/WithoutWarningEarthquake_english.pdf en]

|[https://www.oregon.gov/oem/Documents/EQUAKESPE.pdf es]

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| style="padding-left: 1em;" |'''NET Brochure'''

|[https://hcpaw.portlandoregon.gov/u/ut5Xd1NeVyWo3ld0/a63727f4-cf7b-4dda-ba40-b087531338e9?l en]

|[https://hcpaw.portlandoregon.gov/u/wnE2QyvxNg7QcTZA/28a3f922-a7f2-4ce5-87c9-872b43590554?l es]

|[https://hcpaw.portlandoregon.gov/u/jJ3L82Udy7-encvw/8114cb5c-b95b-4c4d-adf7-7f5ccde92891?l ru]

|[https://hcpaw.portlandoregon.gov/u/9-68jR5uvN7l7ryO/3cf939af-2035-4c39-9234-44796ea025d0?l vi]

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| style="padding-left: 1em;" |'''Prepare with Pedro'''

|[https://www.ready.gov/kids/prepare-pedro en]

|[https://www.ready.gov/sites/default/files/2023-01/ready-gov_prepare-with-pedro_spanish.pdf es]

|[https://www.ready.gov/sites/default/files/2020-11/prepare-with-pedro_kor.pdf ko]

|[https://www.ready.gov/sites/default/files/2021-05/fema_p-2089_prepare-with-pedro_vietnamese_0.pdf vi]

|[https://www.ready.gov/sites/default/files/2021-05/fema_p-2087_prepare-with-pedro_simplified-chinese.pdf zh]

|}

<gallery heights="250" caption="''PBEM in-print handouts; click image to enlarge.''">

File:2022.07.19.en.PocketPrep.jpg|''PocketPrep layout and graphics, front and back, July 19 2022.''

</gallery>[[File:2018.08.29.OPB.jpg|alt=Community outreach on August 29, 2018. Laura Hall pictured on right.|thumb|350x350px|''Community outreach on August 29, 2018. Laura Hall (PBEM/RDPO) pictured on right.'']]

[[File:2016.08.17.Summer Social.jpg|alt=x|thumb|''NET volunteer Taylor Dewey using science to blow up the park. PBEM Summer Social event on August 17, 2016.''|350x350px]]

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PocketPrep is the flagship of our mighty fleet of informational handouts. The PocketPrep was designed and printed with the following considerations in mind:

Printed, foldable information brochures with outer cards. Outer Cards: 3 ⅜” X 2 ⅛” – 18 pt C1S Board with Gloss coating. Inner Sheets: 23 ¼ ” X 9 ¼” – .0042” Polyart Synthetic text paper. Colors: Outers: 4/0, Inners: 4/4. Illustrations were completed by [https://www.instagram.com/hughnewell/?hl=en Hugh Newell]. Krista Gust with the Portland Bureau of Planning and Sustainability completed layout and graphic design.

Because of their cost and our interest keeping material out of the waste stream, PocketPrep was designed ''not'' to be a typical government hand-out-and-toss piece of swag. Having a conversation about PocketPrep with someone is just as important as getting it into someone's hands. Therefore, requests for quantities of PocketPrep will also include one-sheets that explain to volunteers how they should distribute PocketPreps. <span style="background:yellow; color:yellow">.</span><span style="background:yellow">You can download a PDF of the instructions [https://hcpaw.portlandoregon.gov/u/-z7qkBK-6qvpPuqT/a80fa24e-743d-4cb6-aa67-1741cdd74163?l '''HERE'''].</span><span style="background:yellow; color:yellow">.</span>

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|<big>'''PocketPrep Instructions'''</big>

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PBEM debuted the PocketPreps on [https://hcpaw.portlandoregon.gov/u/4ZGwIwgRsBnzkbAg/bec44c07-5de9-487c-949e-bee668d20373?l August 18, 2019]. After a few months of design work and stakeholder vetting/feedback, PBEM ordered the first print run (partially funded by the UASI 16 grant) in May 2019, for August delivery. The initial run proved popular and prompted a second run in March 2020, but the COVID-19 pandemic effectively shut down opportunities to distribute PocketPrep from March 2020 to 2022. PBEM wouldn't order another run until August 2023 (also funded by a UASI grant). It was this third print run that debuted PocketPrep in Spanish. In early 2023, the text of the PocketPrep was translated into Vietnamese and Simplified Chinese as well. However, PBEM has so far been unable to fund a print run of PocketPreps in those languages.

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The PocketPrep has a BEECN map on one side. But these postcards continue to be popular, so PBEM continues to print them in multiple languages.  

[[File:2018.06.05.BEECN cargo bike ad.jpg|alt=Picture of a cargo bike with a BEECN map on the side of the trailer|thumb|350x350px|''That one time in summer 2018 PBEM put a bigass BEECN map on a cargo bike and rode that around town.'' ]]

Printed double sided and full color CYMK on Accent Opaque 80# cover card stock. Finishing size is 11 ½" x 6 ⅛". Approximately $.50 per piece at last print run in May 2022; reference P&D order #1240552. Krista Gust with the Portland Bureau of Planning and Sustainability completed layout and graphic design.

PBEM is OK with simply handing these out casually. But when possible, outreach volunteers use the postcard to engage with someone about where their closest BEECN in, and then mark the location for the person to take home and stick it on the refrigerator. This works even better when a large map of the neighborhood is available at the table.

The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program. The total mailing cost arrived at approximately $60,000 (printing costs were $13,860.95 according to P&D order #1123433; postage costs unclear). However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for.<gallery>

File:2013.01.11.Web Postcard.jpg|''First design of a BEECN postcard intended for downloading and printing from the PBEM website.''

</gallery>

3" x 4" finishing size. Created in Adobe InDesign by Krista Gust.

The magnets are best paired with the BEECN postcard or the PocketPrep (i.e. a map of the BEECN system). The idea is that a recipient will use the map to find their nearest BEECN, write the location down on the magnet with a felt marker, and stick it up on the fridge.

Originally conceived by Felicia Heaton (PBEM PIO) in 2016. A second version (which is the current version) was designed by Krista Gust (graphic designed with Portland Planning and Sustainability).

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The stickers are not to be used for commercial purposes. Anyone may use the materials for non-commercial purposes, as long as they site the source: "''Regional Disaster Preparedness Organization of the Portland Metropolitan Region, with funding from the U.S. Department of Homeland Security/Urban Areas Security Initiative (UASI) grant program."''

PBEM does not publish this handout, but we place orders for them with our regional partners. The printing and finishing specifications for the stickers are 3.1 white semi gloss w/permanent adhesive + .8 clear overlaminate w/permanent adhesive. 3 printed colors: red, blue & black; 8" x 13" perf/sheet; finishing size of each sticker is 13 ¼" x 8 ¼".  Readability of the stickers was evaluated using the [[wikipedia:Flesch–Kincaid_readability_tests|Flesch scale]]; the stickers came in at a score of 5.5, suited for school grade 5 or higher reading level. Graphic was composed in Adobe Illustrator. They cost about $1.51 apiece to print.<ref>Use P&D request [https://pndonline.portlandoregon.gov/App/2/Review.asp?WONumber=1247936&LastURL=../Requests.asp&LastURLCaption=Back+to+Request+Search&Format= #1247936] as a reference.</ref>

The stickers were designed to be printed as stickers and placed on poo and pee buckets (the buckets should be two separate buckets). You can also print them on card stock or regular paper and use packing tape to affix them.

In 2016, Sue Mohnkern of Washington County Public Health led the RDPO’s Regional Disaster Sanitation Task Force to develop guidelines for disaster sanitation following a Cascadia Subduction Zone Earthquake. In 2017, the technical content created by that task force was passed to the RDPO’s Regional Disaster Preparedness Messaging Task Force under the initial leadership of Felicia Heaton, formerly of Portland Bureau of Emergency Management, and then Cynthia Valdivia, a bilingual outreach and multicultural public educator with Washington County Public Health.[[File:2018.05.23.24 Week Shopping List.jpg|alt=The retired version of the 24 Week Shopping List.|thumb|''This is the older (retired) version of the 24 Week Shopping List.''|300x300px|right]]With the help of an Urban Areas Security Initiative (UASI) grant, the RDPO hired Portland-based consulting firm Barney and Worth to help transform the disaster sanitation guidelines into pre- and post- event educational tools.

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This is probably the most popular PBEM-published handout. It gives recipients an opportunity to ''incrementally'' engage with disaster preparedness, and build a sufficient kit in 24 weeks.  

Tri-fold printed double-sided and full color CYMK. Finishing size is 11" x 8 ½". Illustrations by [https://www.instagram.com/hughnewell/?hl=en Hugh Newell]; graphic design and layout by Hexad Studios.<ref>Reference P&D request [https://pndonline.portlandoregon.gov/App/2/Review.asp?WONumber=1219761&LastURL=../Requests.asp&LastURLCaption=Back+to+Request+Search&Format= #1219761] or [https://pndonline.portlandoregon.gov/App/2/Review.asp?WONumber=1231877&LastURL=../Requests.asp&LastURLCaption=Back+to+Request+Search&Format= #1231877] (2021.06.07), but note that those orders were in black and white, ''not'' color.</ref>

The handout itself is self-explanatory enough that leaving them as a "take one" item at a table or counter is appropriate. However, best practice is for an experienced NET to talk through some of the list with people. They may have questions about where and how to store things, ask for advice about shelf stable food, and so on.  

For as long as Jeremy can remember anyway, PBEM has always stocked a 24 Week Shopping List and it is unclear who put the first one together. The older version was last revised in May of 2018. That version was revised, reformatted, and re-illustrated in 2022 in conjunction with an effort to get it translated into Spanish.

{{#ev:youtube|dTXvUeczzZw|350|right|'''''Video: How to Store Water for an Emergency. Helpful video to watch for someone preparing to talk about this topic.'''''|frame}}

{| class="wikitable" style="width: 40%;"

Postcards the instruct on storing tap water in personal containers. These postcards are not published by PBEM, but provided to us for distribution by the [https://www.regionalh2o.org/emergency-preparedness/emergency-preparedness-how-videos Regional Water Providers Consortium]. The Consortium '''''does not''''' take requests from the public, and their materials must be requested through PBEM.

Double sided, finishing size is 8 ½" x 5 ½". Designed in InDesign. They cost approximately $.50 apiece to print.  

This does work as a "take one", but recipients should be encouraged to include the postcard ''inside'' their preparedness kit. Even when not in the midst of an emergency, folks are challenged to remember how much bleach goes into what amount of water.

PBEM has received these postcards from the Regional Water Providers Consortium since at least 2018.

{{#ev:youtube|VIpOc3bmZ1E|350|right|'''''Video: How to Access Water from your Water Heater'''''|frame}}

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The Regional Water Providers Consortium prints these and provides them to PBEM for distribution. Finishing size is 4.38" x 11.12", double sided. They cost approximately $.50 apiece to print.

These tags have a diagonal cut on towards the top that leads inward towards a punch-out area at the top. The idea is that these be hooked onto the top of a water heater so that the recipient has access to helpful instructions when they get to their water heater immediately following a disaster.

PBEM has received these tags from the Regional Water Providers Consortium since at least 2018, and possibly before that year.

[[File:Curry.jpg|alt=Picture of Curry the parrot|left|thumb|175x175px|''Curry (NET's unofficial mascot) makes a cameo on the window cling.'']]

This is the PBEM version of a window cling that is popular in other places in the country and [https://secure.aspca.org/take-action/pet-safety-pack available through the ASPCA]. However, we are considering discontinuing them after the current stock runs out. They are expensive, and we learned later from firefighters that rescue workers seldom pay them any heed because people do not keep them updated (although, we knew that going in, which is why we added a date line). At least so far, they haven't proved to be particularly popular as a handout, but maybe we haven't found the right way to promote them yet.

Material: clear RI-Cling printed face down for viewing through glass. Finishing size is 5" x 6". Full color CMYK. Designed in InDesign by Jeremy Van Keuren, artwork completed by [https://www.instagram.com/hughnewell/?hl=en Hugh Newell]. Last print run in July 2022 had them at approximately $3.05 a piece.

This is a slightly adhesive window cling that relies mostly on static electricity to stay on a window. Optimal placement is on a window near or on a front door so that rescuers have it in plain view. The recipient should write on the side of the cling that faces out and through the window. The recipient should put the day's date when they fill it out to clue rescuers in to how old the information may be.

[https://jobecker.weebly.com/animals-in-disasters.html Jo Becker] (an animals in disasters speaker and educator) suggested in March 2022 PBEM come up with a pet safety window cling similar to the one put out by the ASPCA. Jeremy worked with Hugh Newell to design one and make an initial print run, which Portland P&D outsourced to [https://proadco.com/ Pro Ad Co].

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"Without Warning" is a comic book for young audiences about a bucolic Pacific Northwest community upended by a major earthquake. PBEM does not print/publish this handout; it is provided by the [https://www.oregon.gov/oem/hazardsprep/pages/preparedness-publications.aspx State of Oregon Office of Emergency Management] for PBEM to distribute. Oregon OEM does not take materials requests from the general public.

16 page comic book, 8 ½" x 11", saddle stitched. PBEM receives printed copies only through the State of Oregon OEM.

This is a preferred awareness and preparedness publication written and designed with teenagers in mind. ''Without Warning!'' is ideal for events that involve youth and/or TeenCERT.

Althea Rizzo at Oregon OEM collaborated with Oregon's [https://www.darkhorse.com/ Dark Horse Comics] to create ''Without Warning!'' and release it in 2014.<ref>The original press release is available at: https://www.darkhorse.com/Blog/1823/without-warning-earthquake-safety-and-information</ref> Since the release of the comic book, Dark Horse Comics has continued to publish youth preparedness comics under the "Without Warning!" project, such as for tsunamis and [https://www.opb.org/article/2021/12/28/oregon-collaborators-launch-comic-book-on-wildfire-awareness-and-prevention/ wildfires], and Dark Horse has made the series available free to read [https://digital.darkhorse.com/search?q=Without%20Warning! on their project website]. However, PBEM stocks hard copies only of the Earthquake comic at this time.

[[File:Without Warning Comics.png|alt=The three Without Warning! comics published by Dark Horse.|center|thumb|500x500px|''The three'' Without Warning! ''comics published by Dark Horse.'']]

[[File:2010 NET Brochure.jpg|alt=Original 2010 NET Brochure. Photography and graphic design by Ethan Jewett.|thumb|309x309px|''Original 2010 NET Brochure (out of print). Photography and graphic design by Ethan Jewett.'']]

The NET Brochure was conceived as a basic "take one"-style brochure connecting recipients to completing a NET application and also informing them of [https://www.publicalerts.org/ PublicAlerts.org]. PBEM will not do more printings of the NET Brochure because its purpose is met with the PocketPrep. However, we still have many copies of this handout in stock (particularly in languages other than English), so they can be requested until the stock runs down.  

Half-fold printed double-sided and full color CYMK. Full bleed. Finished size is 11" x 8 ½". Printed on AEPP Mohawk Text-11. Photographs by Ethan Jewett; graphic design and layout composed in InDesign by Jeremy Van Keuren.

NET Brochures are appropriate as "take one" materials; they require little to no explanation. Best used for audiences who know what Portland NET is and want to learn more. PBEM recommends talking briefly about the Public Alerts.org portion.  

PBEM has used a handout like this one since at least 2010, with the current design released in Spring of 2014. The photos came from a photoshoot with Ethan Jewett photographing NET volunteers and PF&R personnel at PFF&R Station #2. PBEM discontinued new print runs after debuting the PocketPrep.

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Prepare with Pedro is a series of K - 2 preparedness storybooks put out by both FEMA and Red Cross. PBEM keeps the earthquake preparedness storybook in stock, but [https://www.ready.gov/kids/prepare-pedro FEMA] and [https://www.redcross.org/get-help/how-to-prepare-for-emergencies/teaching-kids-about-emergency-preparedness/prepare-with-pedro.html Red Cross] both have many more Pedro materials for download.  

12 page storybook, 8 ½" x 11", saddle stitched. PBEM receives printed copies only through other agencies.

Prepare with Pedro! is PBEM's recommended prep learning material for young children, kindergarten through second grade. Instructors and parents can also download a [https://www.redcross.org/content/dam/redcross/get-help/youth/pwp/en/RedCross-PrepareWithPedro-Earthquake-Poster-EN.pdf Pedro Earthquake Hazard Hunt poster].

The Red Cross recommends complimenting this program with their [https://www.redcross.org/get-help/how-to-prepare-for-emergencies/teaching-kids-about-emergency-preparedness/pillowcase-project.html Pillowcase Project].

Prepare with Pedro is a joint project of FEMA and the American Red Cross.<ref>See press release at: https://www.fema.gov/blog/get-your-copy-today-popular-prepare-pedro-activity-book-now-available-six-languages</ref> Pedro started popping up around 2020.

The following materials are retired: out of print and out of stock. '''They cannot be requested from PBEM and PBEM will not do further print runs of them.''' They are published here for volunteers who want to download the files for their own printing.

[[File:OKHELP Sign.jpg|alt=Both sides of an OK/HELP sign for posting in a window.|thumb|232x232px|''Both sides of an OK/HELP sign for posting in a window.'']]

The use case/intent with these signs is that they be distributed to residences. Following an earthquake or other disaster, someone in the home would place one of these signs in a window as a sign to search and rescue teams that help is needed or not needed.

'''Specifications:''' Print front and back. Finishing size is 11" x 8 ½". Original print runs were on some kind of plastic coated card stock. [https://hcpaw.portlandoregon.gov/u/oZWamUgVmsizlZqa/7690bf61-26df-4ac3-a73d-41b50034c117?l DOWNLOAD].

<references />

[[File:Bro Sure.jpg|left|frameless]]