Printed Community Handout Materials

xUNDER CONSTRUCTIONx

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PocketPrep	en	es
BEECN Postcards	en	es
Pee/Poo Bucket Stickers	en	es
24-Week Family Preparedness Shopping List	en
Water Storage/Treatment Postcards	en
Water Heater Hang Tags	en
Pet Notification Stickers	en
NET Brochures	en

PocketPrep

PBEM debuted the PocketPreps on August 21, 2019. The PocketPrep was designed and printed with the following considerations in mind:

• Reduce the number of handouts PBEM prints to a single piece. We were only moderately successful on that, but it did reduce four handouts down to one.
• Create something that recipients want to hang onto instead of recycling. This was done with eye catching design and providing space for for people to write in information. That worked well enough that Z-CARD North America uses PocketPrep as a product sample for getting emergency prep communications into peoples' hands.
• Make it durable. PocketPreps are printed on waterproof, tear-resistant paper.
• Make it portable. Unfolded, it measures about 23" x 9". But it folds down to the size of a credit card.

There are a few production drawbacks, however:

• They're expensive...about $1.50 a piece. That means we need to encourage NETs and neighbors to have conversations with people about them instead of simply handing them out.
• The file design formats are challenging to edit; only a professional graphic designer would be able to do it. That can make getting these translated into other languages difficult.
• That they are printed on durable paper means that folks can only write on them using ballpoint pen or a pencil (gel ink slides right off).
• So far, we've only found one vendor who can print them cost effectively (Z-CARD).

Specifications

Printed, foldable information brochures with outer cards. Outer Cards: 3 3/8” X 2 1/8” – 18 pt C1S Board with Gloss coating. Inner Sheets: 23 ¼ ” X 9 ¼” – .0042” Polyart Synthetic text. Colors: Outers: 4/0, Inners: 4/4. Illustrations were completed by Hugh Newell. Krista Gust with the Portland Bureau of Planning and Sustainability completed layout and graphic design.

Project history

After a few months of design work and stakeholder vetting/feedback, PBEM ordered the first print run (partially funded by the UASI 16 grant) in May 2019, for August delivery. The initial run proved popular and prompted a second run in March 2020, but the COVID-19 pandemic effectively shut down opportunities to distribute PocketPrep from March 2020 to 2022. PBEM wouldn't order another run until August 2023 (also funded by a UASI grant). It was this third print run that debuted PocketPrep in Spanish. In early 2023, the text of the PocketPrep was translated into Vietnamese and Simplified Chinese as well. However, PBEM has so far been unable to fund a print run of PocketPreps in those languages.