Printed Community Handout Materials: Difference between revisions

* So far, we've only found one vendor who can print them cost effectively ([https://www.zcardna.com/ Z-CARD]).

Printed, foldable information brochures with outer cards. Outer Cards: 3 ⅜” X 2 ⅛” – 18 pt C1S Board with Gloss coating. Inner Sheets: 23 ¼ ” X 9 ¼” – .0042” Polyart Synthetic text paper. Colors: Outers: 4/0, Inners: 4/4. Illustrations were completed by [https://www.instagram.com/hughnewell/?hl=en Hugh Newell]. Krista Gust with the Portland Bureau of Planning and Sustainability completed layout and graphic design.

Because of their cost and our interest keeping material out of the waste stream, PocketPrep was designed ''not'' to be a typical government hand-out-and-toss piece of swag. Having a conversation about PocketPrep with someone is just as important as getting it into someone's hands. Therefore, requests for quantities of PocketPrep will also include one-sheets that explain to volunteers how they should distribute PocketPreps. <span style="background:yellow; color:yellow">.</span><span style="background:yellow">You can download a PDF of the instructions [https://hcpaw.portlandoregon.gov/u/-z7qkBK-6qvpPuqT/a80fa24e-743d-4cb6-aa67-1741cdd74163?l '''HERE'''].</span><span style="background:yellow; color:yellow">.</span>

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PBEM debuted the PocketPreps on [https://hcpaw.portlandoregon.gov/u/4ZGwIwgRsBnzkbAg/bec44c07-5de9-487c-949e-bee668d20373?l August 18, 2019]. After a few months of design work and stakeholder vetting/feedback, PBEM ordered the first print run (partially funded by the UASI 16 grant) in May 2019, for August delivery. The initial run proved popular and prompted a second run in March 2020, but the COVID-19 pandemic effectively shut down opportunities to distribute PocketPrep from March 2020 to 2022. PBEM wouldn't order another run until August 2023 (also funded by a UASI grant). It was this third print run that debuted PocketPrep in Spanish. In early 2023, the text of the PocketPrep was translated into Vietnamese and Simplified Chinese as well. However, PBEM has so far been unable to fund a print run of PocketPreps in those languages.

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The PocketPrep has a BEECN map on one side. But these postcards continue to be popular, so PBEM continues to print them in multiple languages.  

[[File:2018.06.05.BEECN cargo bike ad.jpg|alt=Picture of a cargo bike with a BEECN map on the side of the trailer|thumb|350x350px|''That one time in summer 2018 PBEM put a bigass BEECN map on a cargo bike and rode that around town.'' ]]

Printed double sided and full color CYMK on Accent Opaque 80# cover card stock. Finishing size is 11 ½" x 6 ⅛". Approximately $.50 per piece at last print run in May 2022; reference P&D order #1240552. Krista Gust with the Portland Bureau of Planning and Sustainability completed layout and graphic design.

PBEM is OK with simply handing these out casually. But when possible, outreach volunteers use the postcard to engage with someone about where their closest BEECN in, and then mark the location for the person to take home and stick it on the refrigerator. This works even better when a large map of the neighborhood is available at the table.

The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program. The total mailing cost arrived at approximately $60,000 (printing costs were $13,860.95 according to P&D order #1123433; postage costs unclear). However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for.<gallery>

File:2012.10.10.NECS Postcard.jpg|''Early pass at a BEECN postcard design, October 10, 2012.''

Several recent disasters in the United States have caused damage to portions of water and wastewater systems, leaving major metropolitan areas without access to clean water and flushable toilets for prolonged periods. Emergency managers, among others, have recognized a need to improve post-disaster sanitation management and educate communities on how best to manage human waste.

PBEM does not publish this handout, but we place orders for them with our regional partners. Finishing size of each sticker is 13 ¼" x 8 ¼". Graphic was composed in Adobe Illustrator.

The stickers were designed to be printed as stickers and placed on poo and pee buckets (the buckets should be two separate buckets). You can also print them on card stock or regular paper and use packing tape to affix them.

In 2016, Sue Mohnkern of Washington County Public Health (in Oregon) led the RDPO’s Regional Disaster Sanitation Task Force to develop guidelines for disaster sanitation following a Cascadia Subduction Zone Earthquake. In 2017, the technical content created by that task force was passed to the RDPO’s Regional Disaster Preparedness Messaging Task Force under the initial leadership of Felicia Heaton, formerly of Portland Bureau of Emergency Management, and then Cynthia Valdivia, a bilingual outreach and multicultural public educator with Washington County Public Health.

This is probably the most popular PBEM-published handout. It gives recipients an opportunity to ''incrementally'' engage with disaster preparedness, and build a sufficient kit in 24 weeks.  

Tri-fold printed double-sided and full color CYMK. Finishing size is 11" x 8 ½". Illustrations by [https://www.instagram.com/hughnewell/?hl=en Hugh Newell]; graphic design and layout by Hexad Studios.

The handout itself is self-explanatory enough that leaving them as a "take one" item at a table or counter is appropriate. However, best practice is for an experienced NET to talk through some of the list with people. They may have questions about where and how to store things, ask for advice about shelf stable food, and so on.  

For as long as Jeremy can remember anyway, PBEM has always stocked a 24 Week Shopping List and it is unclear who put the first one together. The older version was last revised in May of 2018. That version was revised, reformatted, and re-illustrated in 2022 in conjunction with an effort to get it translated into Spanish.

Double sided, finishing size is 8 ½" x 5 ½". Designed in InDesign.  

This does work as a "take one", but recipients should be encouraged to include the postcard ''inside'' their preparedness kit. Even when not in the midst of an emergency, folks are challenged to remember how much bleach goes into what amount of water.

PBEM has received these postcards from the Regional Water Providers Consortium since at least 2018.

== Water Heater Hang Tags ==

== Pet Safety Window Cling ==

This is the PBEM version of a window cling that is popular in other places in the country and [https://secure.aspca.org/take-action/pet-safety-pack available through the ASPCA]. However, we are considering discontinuing them after the current stock runs out. They are expensive, and we learned later from firefighters that rescue workers seldom pay them any heed because people do not keep them updated (although, we knew that going in, which is why we added a date line). At least so far, they haven't proved to be particularly popular as a handout, but maybe we haven't found the right way to promote them yet.

Material: clear RI-Cling printed face down for viewing through glass. Finishing size is 5" x 6". Full color CMYK. Designed in InDesign by Jeremy Van Keuren, artwork completed by [https://www.instagram.com/hughnewell/?hl=en Hugh Newell]. Last print run in July 2022 had them at approximately $3.05 a piece.

This is a slightly adhesive window cling that relies mostly on static electricity to stay on a window. Optimal placement is on a window near or on a front door so that rescuers have it in plain view. The recipient should write on the side of the cling that faces out and through the window. The recipient should put the day's date when they fill it out to clue rescuers in to how old the information may be.

[https://jobecker.weebly.com/animals-in-disasters.html Jo Becker] (an animals in disasters speaker and educator) suggested in March 2022 PBEM come up with a pet safety window cling similar to the one put out by the ASPCA. Jeremy worked with Hugh Newell to design one and make an initial print run, which Portland P&D outsourced to [https://proadco.com/ Pro Ad Co].

The NET Brochure was conceived as a basic "take one"-style brochure connecting recipients to completing a NET application and also informing them of [https://www.publicalerts.org/ PublicAlerts.org]. PBEM will not do more printings of the NET Brochure because its purpose is met with the PocketPrep. However, we still have many copies of this handout in stock, so they can be requested.  

Half-fold printed double-sided and full color CYMK. Full bleed. Finished size is 11" x 8 ½". Printed on AEPP Mohawk Text-11. Photographs by Ethan Jewett; graphic design and layout composed in InDesign by Jeremy Van Keuren.

== Retired Printed Community Handout Materials ==