Printed Community Handout Materials: Difference between revisions

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Printed, foldable information brochures with outer cards. Outer Cards: 3 ⅜” X 2 ⅛” – 18 pt C1S Board with Gloss coating. Inner Sheets: 23 ¼ ” X 9 ¼” – .0042” Polyart Synthetic text paper. Colors: Outers: 4/0, Inners: 4/4. Illustrations were completed by [https://www.instagram.com/hughnewell/?hl=en Hugh Newell]. Krista Gust with the Portland Bureau of Planning and Sustainability completed layout and graphic design.
Printed, foldable information brochures with outer cards. Outer Cards: 3 ⅜” X 2 ⅛” – 18 pt C1S Board with Gloss coating. Inner Sheets: 23 ¼ ” X 9 ¼” – .0042” Polyart Synthetic text paper. Colors: Outers: 4/0, Inners: 4/4. Illustrations were completed by [https://www.instagram.com/hughnewell/?hl=en Hugh Newell]. Krista Gust with the Portland Bureau of Planning and Sustainability completed layout and graphic design.


=== PocketPrep Instructions ===
=== Appropriate Use ===
Because of their cost and our interest keeping material out of the waste stream, PocketPrep was designed ''not'' to be a typical government hand-out-and-toss piece of swag. Having a conversation about PocketPrep with someone is just as important as getting it into someone's hands. Therefore, requests for quantities of PocketPrep will also include one-sheets that explain to volunteers how they should distribute PocketPreps. <span style="background:yellow; color:yellow">.</span><span style="background:yellow">You can download a PDF of the instructions [https://hcpaw.portlandoregon.gov/u/-z7qkBK-6qvpPuqT/a80fa24e-743d-4cb6-aa67-1741cdd74163?l '''HERE'''].</span><span style="background:yellow; color:yellow">.</span>
Because of their cost and our interest keeping material out of the waste stream, PocketPrep was designed ''not'' to be a typical government hand-out-and-toss piece of swag. Having a conversation about PocketPrep with someone is just as important as getting it into someone's hands. Therefore, requests for quantities of PocketPrep will also include one-sheets that explain to volunteers how they should distribute PocketPreps. <span style="background:yellow; color:yellow">.</span><span style="background:yellow">You can download a PDF of the instructions [https://hcpaw.portlandoregon.gov/u/-z7qkBK-6qvpPuqT/a80fa24e-743d-4cb6-aa67-1741cdd74163?l '''HERE'''].</span><span style="background:yellow; color:yellow">.</span>
We estimate it takes 45 seconds to one minute to explain PocketPrep to people. So if someone orders 120 pieces for a tabling event that last one hour, PBEM is only going to give 50 or so.


The "PocketPrep Instructions" read like this:
The "PocketPrep Instructions" read like this:
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== BEECN Postcards ==
== BEECN Postcards ==
The PocketPrep has a BEECN map on one side. But these postcards continue to be popular, so PBEM continues to print them in multiple languages. The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program.
The PocketPrep has a BEECN map on one side. But these postcards continue to be popular, so PBEM continues to print them in multiple languages.  


=== Specifications ===
=== Specifications ===
Printed double sided and full color on Accent Opaque 80# cover card stock. Finishing size is 11 ½" x 6 ⅛". Approximately $.50 per piece at last print run in May 2022; reference P&D order #1240552.
Printed double sided and full color on Accent Opaque 80# cover card stock. Finishing size is 11 ½" x 6 ⅛". Approximately $.50 per piece at last print run in May 2022; reference P&D order #1240552.
=== Appropriate Use ===
PBEM is OK with simply handing these out casually. But when possible, outreach volunteers use the postcard to engage with someone about where their closest BEECN in, and then mark the location for the person to take home and stick it on the refrigerator.


=== Project History ===
=== Project History ===
With the initial December 2012 print run, the total mailing cost arrived at approximately $60,000. However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for.
The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program. The total mailing cost arrived at approximately $60,000. However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for.<gallery>
 
Nonetheless, it has proved an effective way of engaging with members of the public at tabling events. Outreach volunteers use the postcard to find out what someone's nearest BEECN is, and then the location is marked so the person can take it home and stick it on their refrigerator.<gallery>
File:2012.10.10.NECS Postcard.jpg|''Early pass at a BEECN postcard design, October 10, 2012.''
File:2012.10.10.NECS Postcard.jpg|''Early pass at a BEECN postcard design, October 10, 2012.''
File:2012.11.26.BEECN Postcard Mailed.jpg|''BEECN postcard that was mailed to every household in Portland. Design date is November 26, 2012.''
File:2012.11.26.BEECN Postcard Mailed.jpg|''BEECN postcard that was mailed to every household in Portland. Design date is November 26, 2012.''
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