Printed Community Handout Materials: Difference between revisions
From Portland NET Wiki
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With the initial December 2012 print run, the total mailing cost arrived at approximately $60,000. However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for. | With the initial December 2012 print run, the total mailing cost arrived at approximately $60,000. However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for. | ||
Nonetheless, it has proved an effective way of engaging with members of the public at tabling events. Outreach volunteers use the postcard to find out what someone's nearest BEECN is, and then the location is marked so the person can take it home and stick it on their refrigerator. | Nonetheless, it has proved an effective way of engaging with members of the public at tabling events. Outreach volunteers use the postcard to find out what someone's nearest BEECN is, and then the location is marked so the person can take it home and stick it on their refrigerator.<gallery> | ||
File:2012.10.10.NECS Postcard.jpg|''Early pass at a BEECN postcard design, October 10, 2012.'' | |||
File:2012.11.26.BEECN Postcard Mailed.jpg|''BEECN postcard that was mailed to every household in Portland. Design date is November 26, 2012.'' | |||
</gallery> | |||
