Printed Community Handout Materials: Difference between revisions
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== BEECN Postcards == | == BEECN Postcards == | ||
[[File:2022.05.26.BEECN postcard.jpg|alt=The latest version of the BEECN postcard, published in May of 2022.|thumb|''The latest version of the BEECN postcard, published in May of 2022.''|374x374px]] | [[File:2022.05.26.BEECN postcard.jpg|alt=The latest version of the BEECN postcard, published in May of 2022.|thumb|''The latest version of the BEECN postcard, published in May of 2022.''|374x374px]] | ||
The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program | The PocketPrep has a BEECN map on one side. But these postcards continue to be popular, so PBEM continues to print them in multiple languages. The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program. | ||
=== Specifications === | === Specifications === | ||
Printed double sided and full color on Accent Opaque 80# cover card stock. Finishing size is 11 ½" x 6 ⅛". Approximately $.50 per piece at last print run in May 2022; reference P&D order #1240552. | Printed double sided and full color on Accent Opaque 80# cover card stock. Finishing size is 11 ½" x 6 ⅛". Approximately $.50 per piece at last print run in May 2022; reference P&D order #1240552. | ||
=== Project History === | |||
With the initial December 2012 print run, the total mailing cost arrived at approximately $60,000. However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for. | |||
Nonetheless, it has proved an effective way of engaging with members of the public at tabling events. Outreach volunteers use the postcard to find out what someone's nearest BEECN is, and then the location is marked so the person can take it home and stick it on their refrigerator. | |||
