Printed Community Handout Materials: Difference between revisions
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=== Project History === | === Project History === | ||
The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program. The total mailing cost arrived at approximately $60,000 (printing costs were $13,860.95; postage costs unclear). However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for.<gallery> | The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program. The total mailing cost arrived at approximately $60,000 (printing costs were $13,860.95 according to P&D order #1123433; postage costs unclear). However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for.<gallery> | ||
File:2012.10.10.NECS Postcard.jpg|''Early pass at a BEECN postcard design, October 10, 2012.'' | File:2012.10.10.NECS Postcard.jpg|''Early pass at a BEECN postcard design, October 10, 2012.'' | ||
File:2012.11.26.BEECN Postcard Mailed.jpg|''BEECN postcard that was mailed to every household in Portland. Design date is November 26, 2012.'' | File:2012.11.26.BEECN Postcard Mailed.jpg|''BEECN postcard that was mailed to every household in Portland. Design date is November 26, 2012.'' | ||
