Printed Community Handout Materials: Difference between revisions
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== BEECN Postcards == | == BEECN Postcards == | ||
[[File:2022.05.26.BEECN postcard.jpg|alt=The latest version of the BEECN postcard, published in May of 2022.|thumb|''The latest version of the BEECN postcard, published in May of 2022.'']] | [[File:2022.05.26.BEECN postcard.jpg|alt=The latest version of the BEECN postcard, published in May of 2022.|thumb|''The latest version of the BEECN postcard, published in May of 2022.''|374x374px]] | ||
The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program. The total mailing cost was approximately $60,000. However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for. | The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a [https://hcpaw.portlandoregon.gov/u/_p7Jnhceyd3snsmd/6551d4cc-a336-4ce4-967a-a382d95e6031?l December 11, 2012 PBEM press release] announcing the debut of the BEECN program. The total mailing cost was approximately $60,000. However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for. | ||
=== Specifications === | === Specifications === | ||
Printed double sided and full color on Accent Opaque 80# cover card stock. Finishing size is 11 ½" x 6 ⅛". Approximately $.50 per piece at last print run in May 2022; reference P&D order #1240552. | Printed double sided and full color on Accent Opaque 80# cover card stock. Finishing size is 11 ½" x 6 ⅛". Approximately $.50 per piece at last print run in May 2022; reference P&D order #1240552. | ||
