Printed Community Handout Materials: Difference between revisions

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! colspan="17" |In-Print Handouts
! colspan="17" |In-Print Handouts
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|'''Handout'''
|'''<big>Handout</big>'''
|'''Last Update'''
|'''Last Update'''
|{{vert header|English}}
|{{vert header|English}}

Revision as of 10:13, 10 November 2023

Some of the informational handouts that PBEM hands out. Subject to availability!
Some of the informational handouts that PBEM hands out. Subject to availability!
If you wish to request any of these materials, please do so at least two weeks before you need them. You can request materials by completing the ORDER FORM.

Below is a table and gallery of in-print PBEM published handouts. PLEASE NOTE that "in-print" does not mean "in stock"; nor does it mean we currently have the resources to print new copies of out of stock handouts. All PBEM published materials are intended for public use and may be reprinted (but not altered without permission) by anyone.

Where possible, PBEM has had materials translated into other languages. For consistency, this page uses ISO 639-1 language abbreviations.

In-Print Handouts
Handout Last Update
English
Spanish
Arabic
Hindi
Japanese
Karen
Khmer/Cambodian
Lao
Korean
Nepali
Russian
Somali
Ukrainian
Vietnamese
Chinese
PocketPrep 2022.03.29 en es
BEECN Postcards 2022.05.26 en es ru vi zh
Pee+Poo Bucket Stickers 2022.02.14 en es ko ru so uk vi zh
24-Week Family Preparedness Shopping List 2022.06.29 en es
Water Storage/Treatment Postcards en es ar hi ja kar km lo ko ne ru so vi zh
Water Heater Hang Tags 2022.05.25 en es ar hi ja kar km lo ko ne ru so vi zh
Pet Safety Window Cling 2022.07.20 en
NET Brochure 2016.11.26 en es ru vi


Community outreach on August 29, 2018. Laura Hall pictured on right.
Community outreach on August 29, 2018. Laura Hall (PBEM/RDPO) pictured on right.



PocketPrep

PocketPrep is the flagship of our mighty fleet of informational handouts. The PocketPrep was designed and printed with the following considerations in mind:

  • Reduce the number of handouts PBEM prints to a single piece. We were only moderately successful on that, but it did reduce four handouts down to one.
  • Create something that recipients want to hang onto instead of recycling. This was done with eye catching design and providing space for for people to write in information. The design worked well enough that Z-CARD North America uses PocketPrep as a product sample for getting emergency prep communications into peoples' hands.
  • Make it durable. PocketPreps are printed on waterproof, tear-resistant paper.
  • Make it portable. Unfolded, it measures about 23" x 9". But it folds down to the size of a credit card.

There are a few production drawbacks, however:

  • They're expensive...about $1.50 a piece. That means we need to encourage NETs and neighbors to have conversations with people about them instead of simply handing them out or dropping them on a table for people to take.
  • The file design formats are challenging to edit; only a professional graphic designer would be able to do it. That can make updates and getting these translated into other languages difficult.
  • That they are printed on durable paper means that folks can only write on them using ballpoint pen or a pencil (gel ink slides right off).
  • So far, we've only found one vendor who can print them cost effectively (Z-CARD).

Specifications

Printed, foldable information brochures with outer cards. Outer Cards: 3 ⅜” X 2 ⅛” – 18 pt C1S Board with Gloss coating. Inner Sheets: 23 ¼ ” X 9 ¼” – .0042” Polyart Synthetic text paper. Colors: Outers: 4/0, Inners: 4/4. Illustrations were completed by Hugh Newell. Krista Gust with the Portland Bureau of Planning and Sustainability completed layout and graphic design.

Appropriate Use

Because of their cost and our interest keeping material out of the waste stream, PocketPrep was designed not to be a typical government hand-out-and-toss piece of swag. Having a conversation about PocketPrep with someone is just as important as getting it into someone's hands. Therefore, requests for quantities of PocketPrep will also include one-sheets that explain to volunteers how they should distribute PocketPreps. .You can download a PDF of the instructions HERE..

We estimate it takes 45 seconds to one minute to explain PocketPrep to people. So if someone orders 120 pieces for a tabling event that last one hour, PBEM is only going to give 50 or so.

The "PocketPrep Instructions" read like this:

Prepcardsharing.jpg
PocketPrep Instructions

Thank you for helping us promote community resilience through outreach! This sheet is intended to offer some guidance on talking with folks about the PocketPrep handout, and disaster preparedness.

  • PLEASE DO spend a minute or so to have a conversation about what is in the PocketPrep. At your outreach table, have one or two unfolded for display. As someone looks it over, try to discuss these points (not necessarily in this order):
    • Describe what a BEECN is and encourage them to find their own with the map, and write down their BEECN on the “warning and information” section;
    • Encourage them to visit Public Alerts (publicalerts.org) and register when they get home, where they can also find more info putting a preparedness kit together;
    • Emphasize the need to store at least 14 gallons of water per person in their household, and that shelf-stable food and a first aid kit are the next priorities;
    • Talk about the twin-bucket system and take your own if you can (kids love ‘em);
    • Use a pencil or ballpoint pen to fill out some of the blanks with them;
    • Explain Drop/Cover/Hold during an earthquake;
    • If you are a NET volunteer and the recipient is curious about disaster response, talk about your own NET experience, encourage them to join, and point out the link on the PocketPrep for more information.
  • PLEASE DO NOT distribute PocketPrep without an opportunity to explain it to the person receiving it. Not everyone will want to have a conversation, and that’s OK. The important thing is to open the door for curious people.
  • PLEASE DO encourage people to use ballpoint pen or pencil on the PocketPrep. Because it is water and tear resistant paper, a gel pen or marker will smudge off.
  • PLEASE DO NOT leave an unattended stack of PocketPrep for passers-by to pick up and take with them.
  • PLEASE DO feel encouraged to give a short presentation to an audience on PocketPrep and to distribute PocketPrep to folks in the audience.

Project history

PBEM debuted the PocketPreps on August 18, 2019. After a few months of design work and stakeholder vetting/feedback, PBEM ordered the first print run (partially funded by the UASI 16 grant) in May 2019, for August delivery. The initial run proved popular and prompted a second run in March 2020, but the COVID-19 pandemic effectively shut down opportunities to distribute PocketPrep from March 2020 to 2022. PBEM wouldn't order another run until August 2023 (also funded by a UASI grant). It was this third print run that debuted PocketPrep in Spanish. In early 2023, the text of the PocketPrep was translated into Vietnamese and Simplified Chinese as well. However, PBEM has so far been unable to fund a print run of PocketPreps in those languages.

BEECN Postcards

The PocketPrep has a BEECN map on one side. But these postcards continue to be popular, so PBEM continues to print them in multiple languages.

Specifications

Picture of a cargo bike with a BEECN map on the side of the trailer
In summer 2018, PBEM put a bigass BEECN map on a cargo bike and rode that around town.

Printed double sided and full color CYMK on Accent Opaque 80# cover card stock. Finishing size is 11 ½" x 6 ⅛". Approximately $.50 per piece at last print run in May 2022; reference P&D order #1240552. Krista Gust with the Portland Bureau of Planning and Sustainability completed layout and graphic design.

Appropriate Use

PBEM is OK with simply handing these out casually. But when possible, outreach volunteers use the postcard to engage with someone about where their closest BEECN in, and then mark the location for the person to take home and stick it on the refrigerator. This works even better when a large map of the neighborhood is available at the table.

Project History

The first run of BEECN postcards were mailed to every household in Portland in early December of 2012 and mentioned in a December 11, 2012 PBEM press release announcing the debut of the BEECN program. The total mailing cost arrived at approximately $60,000 (printing costs were $13,860.95 according to P&D order #1123433; postage costs unclear). However, as the postcards landed in residential mail the same time as seasonal junk mail and holiday catalogs, the postcard was widely (though anecdotally) reported to have met the same fate of those mailers: tossed in a recycling bin with barely a passing glance. It did not make the impression hoped for.

Pee+Poo Bucket Stickers

x

Project History

24-Week Family Preparedness Shopping List

Specifications

Tri-fold printed double-sided and full color CYMK. Finishing size is 11" x 8 ½". Illustrations by Hugh Newell; graphic design and layout by Hexad Studios.

Pet Safety Window Cling

Specifications

Material: clear RI-Cling printed face down for viewing through glass. Finishing size is 5" x 6". Full color CMYK. Designed in InDesign by Jeremy Van Keuren, artwork completed by Hugh Newell. Last print run in July 2022 had them at approximately $3.05 a piece.

NET Brochure

Specifications

Tri-fold printed double-sided and full color CYMK. Full bleed. Finished size is 11" x 8 ½". Printed on AEPP Mohawk Text-11. Photographs by Ethan Jewett; graphic design and layout composed in InDesign by Jeremy Van Keuren.

Retired Printed Community Handout Materials

The following materials are retired: out of print and out of stock. They cannot be requested from PBEM and PBEM will not do further print runs of them. They are published here in case a volunteer wants to download the files and have them printed.

Both sides of an OK/HELP sign for posting in a window.
Both sides of an OK/HELP sign for posting in a window.

OK/HELP Signs

The use case/intent with these signs is that they be distributed to residences. Following an earthquake or other disaster, someone in the home would place one of these signs in a window as a sign to search and rescue teams that help is needed or not needed.

PBEM discontinued print runs of this sign because of cost, and because their use case was illogical and possibly dangerous. For example, what if someone posted the "OK" sign immediately after an earthquake but was severely injured in an aftershock? Incoming disaster responders from around the country are also not trained or informed of their use; a rescuer brought in from another state probably wouldn't even realize that a "HELP" or "OK" sign had anything to do with the aftermath of a disaster. Multnomah County occasionally stocks these signs still, but PBEM does not.

Specifications: Print front and back. Finishing size is 11" x 8 ½". Original print runs were on a plastic coated card stock (not sure what exactly). DOWNLOAD.